“Awakoi” is an event featuring diverse experiential programs held in the Nishi Awa region in the western part of Tokushima Prefecture. The event takes place in Mima City, Miyoshi City, Tsurugi Town, and Higashi Miyoshi Town, providing a valuable opportunity to fully enjoy the local nature, history, culture, traditional arts, and cuisine. Each region leverages its unique charm, offering a wide variety of experience programs. With traditional craft experiences, local gourmet tours, historical walks, and nature explorations, each area presents different themed programs. Some programs require reservations or are seasonal, so early planning is recommended. Particularly, seasonal natural experiences and deep tours guided by local residents are focal points. There are exclusive programs unique to this event, offering participants precious experiences. To fully enjoy the allure of Nishi Awa, it’s recommended to visit the area and directly interact with locals, experiencing as if living there. Surely, special moments that will touch your heart await you.