The 'Fragrant Rose Festival - Spring' at the Echigo Hillside National Government Park in Niigata is renowned for its wide variety of roses with delightful scents. The area is easily accessible, with buses available from Nagaoka Station. Within the park, a special area dedicated to the theme of fragrance is set up, featuring aroma-related products centered around roses, allowing visitors to enjoy with all five senses. There are also special events and fragrance experience booths, offering many programs that adults and children can participate in. Exclusive rose-related goods are sold during this period, offering visitors the chance to take home special souvenirs. Additionally, performances and displays featuring selected roses are available, with particular emphasis on enjoying the different scents of roses. When visiting, it is recommended to first stroll through the park to feel the differences in fragrance, then purchase limited edition products at the special shop. This event allows one to immerse in the beauty of aromas and spend a memorable, enriching time.